Tag: branding

A week ago, no one was talking about Cracker Barrel. Now, everyone is. That’s the genius in what looks, on the surface, like a brand blunder. By rolling out a minimalist redesign—dropping the nostalgic “Uncle Herschel” and simplifying their logo—Cracker Barrel sparked a firestorm. Customers complained, social media exploded, political figures piled on, and news…