Tag: episode

Welcome back to another episode of the behavioral economics and marketing podcast series. This is Sandra Thomas Commonall. Is entitled lessons from the fire in which I will explore behavioral economics, marketing, professional and personal development through the lens of having recently experienced a natural disaster. In this episode, I will be talking about zero-sum…

Welcome back to another episode of the behavioral economics and marketing podcast series. This is Sandra Thomas Commonall. During the last few episodes, we’ve been hanging out in a series on the customer journey, doing a deep dive into what they are, why they are important, and how to optimize customer journeys through behavioral economics.…

Welcome back to another episode of the Behavioral Economics and Marketing Podcast Series. This is Sandra Thomas Commonall. In this episode, we will be discussing intention-action gap on habit change. But before we get started, I wanted to give a special shout out to this episode’s paid sponsor, BudgetBakers.com and their personal finance manager, Wallet.…

Welcome back to another episode of the behavioral economics and marketing podcast series. This is Sandra Thomas Commonall. In this episode, we’ll be talking about managing cognitive dissonance. So jumping in, what is cognitive dissonance? Cognitive dissonance is the phenomenon of having inconsistent thoughts, beliefs, values, or attitudes. Cognitive dissonance is typically experienced as a…

Welcome back to another episode of the Behavioral Economics and Marketing Podcast Series. This is Sandra Thomas Kaminal. In this episode, we will be applying framing effect to targeted messaging. In behavioral economics, framing effect refers to the principle that information is not static, but fluid, based on how, when, and where it is communicated.…

Segmenting for Emotion: Matching Emotional Frames to Customer Motivations Welcome to Season 10 of the Behavioral Economics in Marketing podcast. This season marks a major milestone: ten seasons of exploring how human behavior shapes marketing success. To celebrate, we’re revisiting standout episodes from each season, diving deeper into the ideas that have resonated most with…

Season 10, Episode 1: Behind the Mic — 5 Years of the Behavioral Economics in Marketing Podcast Intro the SeasonWelcome to Season 10 of the Behavioral Economics in Marketing podcast! This season, I’m doing something a little different: instead of starting with our usual dive into the difference between economics and behavioral economics, I want…