Category: Uncategorized
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Case Study: Primed for a 73% Win — How Consistency and Cultural Resonance Transformed Email Marketing
Challenge: One offshoring client had a strong email list built from trade shows and direct requests, but they weren’t using it effectively. Sporadic sends, product-heavy subject lines, and emails with no clear CTA led to open rates around 10–15% and click-throughs that were effectively zero. Action: I started by building their website from the ground…
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📈 Boost Your Email Opens & Clicks! 🚀📧
My latest article just dropped on CMSWire! If you’re looking to make your emails more effective, here’s the gist: -Priming shapes behavior: Seasonal vibes, cultural moments, and familiar patterns subtly guide how your audience thinks, feels, and acts—before your email is even opened. -Marketers can harness it: Align subject lines, visuals, and landing pages with…
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The CX Advantage Most Teams Miss
Most teams think they’re collaborating. But real collaboration requires something deeper: cognitive diversity. When you bring together people who think differently, solve problems differently, and see the world differently, you unlock better ideas and better customer experiences. In my latest CMSWire article, I break down why cognitive diversity matters, where teams usually fall short, and…
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The leadership book hitting #1 in multiple categories this week — and it’s not another “win at all costs” playbook.
Human First. Growth Obsessed. by Sandra Thomas-Comenole is raw, real, and relentlessly practical. Sandra has turned around dying companies, generated millions in new revenue, and rebuilt after literally watching her home burn in the California wildfires. Through every crisis and comeback, she learned one truth: the leaders who win biggest are the ones who care…
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Hyperbolic Discounting: Overcoming Short-Term Thinking in Leadership Decisions – Transcript
Hyperbolic Discounting: Overcoming Short-Term Thinking in Leadership Decisions Welcome to Season 10 of the Behavioral Economics in Marketing podcast. This season marks a major milestone: ten seasons of exploring how human behavior shapes marketing success. To celebrate, we’re revisiting standout episodes from each season, diving deeper into the ideas that have resonated most with our…
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🎧 Behavioral Growth Playlist: From Reaction to Resilience
This playlist is curated from the “Behavioral Economics in Marketing” podcast, hosted by Sandra Thomas-Comenole. The podcast explores how behavioral science principles can be applied to marketing, leadership, and personal development. Each episode offers practical insights grounded in psychology and economics to help listeners make better decisions and understand human behavior more deeply. 1. Start…
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Anchoring and Pricing: How First Impressions Shape Purchase Decisions – Transcript
Anchoring and Pricing: How First Impressions Shape Purchase Decisions Welcome to Season 10 of the Behavioral Economics in Marketing podcast. This season marks a major milestone: ten seasons of exploring how human behavior shapes marketing success. To celebrate, we’re revisiting standout episodes from each season, diving deeper into the ideas that have resonated most with…
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Building Loyalty Programs with Gamification: From Points to Progress Bars – Transcript
Building Loyalty Programs with Gamification: From Points to Progress Bars Welcome to Season 10 of the Behavioral Economics in Marketing podcast. This season marks a major milestone: ten seasons of exploring how human behavior shapes marketing success. To celebrate, we’re revisiting standout episodes from each season, diving deeper into the ideas that have resonated most…
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Level Up Your Business: How Entrepreneurs Can Harness the Power of Gamification – Transcript
In this series of the behavioral economics in marketing podcast, we are discussing the exciting intersection of behavioral economics and marketing, unveiling how this innovative approach can transform entrepreneurial ventures into resounding successes. In this episode we will discuss how to Level Up Your Business: How Entrepreneurs Can Harness the Power of Gamification DEFINITION Gamification…
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Teaser Episode: Season 10, Season 7 Highlight – Transcript
Welcome to Season 10 of the Behavioral Economics in Marketing podcast! I’m your host, Sandra Thomas-Comenole, and I can’t believe we’re here — celebrating five incredible years of exploring the intersection of behavioral science and marketing. Across these seasons, we’ve unpacked what truly drives human behavior and how you can apply those insights to transform…