This playlist is curated from the “Behavioral Economics in Marketing” podcast, hosted by Sandra Thomas-Comenole. The podcast explores how behavioral science principles can be applied to marketing, leadership, and personal development. Each episode offers practical insights grounded in psychology and economics to help listeners make better decisions and understand human behavior more deeply.
1. Start with the Heart & Mind
- Dual Process Theory Impact on Reactions vs. Deliberate Decisions – Tribute to Daniel Kahneman https://behavioraleconomicsinmarketing.podbean.com/e/dual-process-theory-impact-on-reactions-vs-deliberate-decisions-special-episode-tribute-to-daniel-kahneman-behavioral-economics-in-marketing-podcast/ This episode sets the emotional and intellectual tone. Sandra explores how System 1 and System 2 thinking shape our reactions, and how deliberate decision-making can transform both personal and professional outcomes.
2. Commit to Change
- Burning Ships and New Beginnings https://behavioraleconomicsinmarketing.podbean.com/e/burning-ships-and-new-beginnings-drawing-inspiration-from-hernancortes-for-your-newyears-resolutionsspecialepisodebehavioraleconomicsin-marketing-p/ A motivational deep dive into commitment and transformation. Sandra uses Cortés’s bold strategy as a metaphor for eliminating fallback plans and embracing growth with full intention.
3. Break Through Strategic Deadlocks
- Iterative Moves, Nash Equilibrium, and Breaking Stalemates https://behavioraleconomicsinmarketing.podbean.com/e/iterative-moves-nash-equilibrium-and-breaking-stalemates-special-episode-behavioral-economics-in-marketing-podcast/ This episode is a strategic powerhouse. Sandra explains how repeated interactions and game theory can help you shift outcomes in negotiations, leadership, and relationships.
4. Reframe Your Perspective
- Challenging the Status Quo: A Behavioral Lens on Perspectives https://behavioraleconomicsinmarketing.podbean.com/e/challenging-the-status-quo-a-behavioral-lens-on-perspectives-special-episode-behavioral-economics-in-marketing-podcast/ A short but powerful reflection on how our mental models shape reality—and how behavioral economics can help us see beyond our defaults.
5. Flip the Bias
- Flip the Script on Availability Heuristic https://behavioraleconomicsinmarketing.podbean.com/e/flip-the-script-on-availability-heuristic-special-episode-behavioral-economics-in-marketing-podcast/ Sandra challenges one of the most common cognitive biases and shows how marketers—and individuals—can counteract emotional distortion with clarity and intention.
6. End with Strategic Simplicity
- Clarity or Chaos: Understanding Why Confusion Is Death in Marketing https://behavioraleconomicsinmarketing.podbean.com/e/clarity-or-chaos-understanding-why-confusion-is-death-in-marketing-special-episode-behavioral-economics-in-marketing-podcast/ A sharp, tactical episode that reminds us: simplicity isn’t just elegant—it’s essential. Sandra breaks down how cognitive overload kills conversions and trust.
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