Tag: episode

Hyperbolic Discounting: Overcoming Short-Term Thinking in Leadership Decisions Welcome to Season 10 of the Behavioral Economics in Marketing podcast. This season marks a major milestone: ten seasons of exploring how human behavior shapes marketing success. To celebrate, we’re revisiting standout episodes from each season, diving deeper into the ideas that have resonated most with our…

Anchoring and Pricing: How First Impressions Shape Purchase Decisions Welcome to Season 10 of the Behavioral Economics in Marketing podcast. This season marks a major milestone: ten seasons of exploring how human behavior shapes marketing success. To celebrate, we’re revisiting standout episodes from each season, diving deeper into the ideas that have resonated most with…

Building Loyalty Programs with Gamification: From Points to Progress Bars Welcome to Season 10 of the Behavioral Economics in Marketing podcast. This season marks a major milestone: ten seasons of exploring how human behavior shapes marketing success. To celebrate, we’re revisiting standout episodes from each season, diving deeper into the ideas that have resonated most…

In this series of the behavioral economics in marketing podcast, we are discussing the exciting intersection of behavioral economics and marketing, unveiling how this innovative approach can transform entrepreneurial ventures into resounding successes. In this episode we will discuss how to Level Up Your Business: How Entrepreneurs Can Harness the Power of Gamification DEFINITION Gamification…

Welcome to Season 10 of the Behavioral Economics in Marketing podcast! I’m your host, Sandra Thomas-Comenole, and I can’t believe we’re here — celebrating five incredible years of exploring the intersection of behavioral science and marketing. Across these seasons, we’ve unpacked what truly drives human behavior and how you can apply those insights to transform…

The Power of Influencers: Behavioral Economics Behind Influencer Marketing Welcome to Season 10 of the Behavioral Economics in Marketing podcast. This season marks a major milestone: ten seasons of exploring how human behavior shapes marketing success. To celebrate, we’re revisiting standout episodes from each season, diving deeper into the ideas that have resonated most with…

Welcome back to another episode of the behavioral economics and marketing podcast series. This is Sandra Thomas Commonall. In this episode, I will be discussing the relationship between social proof and conversion rates. To get started, let’s review the definition of social proof. Social proof is the phenomenon that describes the tendency of human beings…

Welcome to Season 10 of the Behavioral Economics in Marketing podcast! Over the past five years, we’ve explored how insights from behavioral economics can transform the way you understand customers, shape marketing strategies, and drive results. It’s been an incredible journey diving into the science of decision-making and sharing stories that make these concepts come…

Social Status and Zero-Sum Branding: Why Luxury Thrives on Exclusion Welcome to Season 10 of the Behavioral Economics in Marketing podcast. This season marks a major milestone: ten seasons of exploring how human behavior shapes marketing success. To celebrate, we’re revisiting standout episodes from each season, diving deeper into the ideas that have resonated most…