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The Power of Influencers: Behavioral Economics Behind Influencer Marketing Welcome to Season 10 of the Behavioral Economics in Marketing podcast. This season marks a major milestone: ten seasons of exploring how human behavior shapes marketing success. To celebrate, we’re revisiting standout episodes from each season, diving deeper into the ideas that have resonated most with…

Welcome back to another episode of the behavioral economics and marketing podcast series. This is Sandra Thomas Commonall. In this episode, I will be discussing the relationship between social proof and conversion rates. To get started, let’s review the definition of social proof. Social proof is the phenomenon that describes the tendency of human beings…

Welcome to Season 10 of the Behavioral Economics in Marketing podcast! Over the past five years, we’ve explored how insights from behavioral economics can transform the way you understand customers, shape marketing strategies, and drive results. It’s been an incredible journey diving into the science of decision-making and sharing stories that make these concepts come…

Social Status and Zero-Sum Branding: Why Luxury Thrives on Exclusion Welcome to Season 10 of the Behavioral Economics in Marketing podcast. This season marks a major milestone: ten seasons of exploring how human behavior shapes marketing success. To celebrate, we’re revisiting standout episodes from each season, diving deeper into the ideas that have resonated most…

Welcome back to another episode of the behavioral economics and marketing podcast series. This is Sandra Thomas Commonall. Is entitled lessons from the fire in which I will explore behavioral economics, marketing, professional and personal development through the lens of having recently experienced a natural disaster. In this episode, I will be talking about zero-sum…

Personalization and Behavioral Segmentation: Targeting System One vs. System Two Customers Welcome to Season 10 of the Behavioral Economics in Marketing podcast. This season marks a major milestone: ten seasons of exploring how human behavior shapes marketing success. To celebrate, we’re revisiting standout episodes from each season, diving deeper into the ideas that have resonated…

Pitfalls in the Intention-Action Gap — Why Good Intentions Fail Welcome to Season 10 of the Behavioral Economics in Marketing podcast. This season marks a major milestone: ten seasons of exploring how human behavior shapes marketing success. To celebrate, we’re revisiting standout episodes from each season, diving deeper into the ideas that have resonated most…

Welcome back to another episode of the Behavioral Economics and Marketing Podcast Series. This is Sandra Thomas Commonall. In this episode, we will be discussing intention-action gap on habit change. But before we get started, I wanted to give a special shout out to this episode’s paid sponsor, BudgetBakers.com and their personal finance manager, Wallet.…

Hyperbolic Discounting: Overcoming Short-Term Thinking in Leadership Decisions Welcome to Season 10 of the Behavioral Economics in Marketing podcast. This season marks a major milestone: ten seasons of exploring how human behavior shapes marketing success. To celebrate, we’re revisiting standout episodes from each season, diving deeper into the ideas that have resonated most with our…