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Welcome to Season 10 of the Behavioral Economics in Marketing podcast — a major milestone as we celebrate five years of exploring how human behavior shapes marketing and leadership success. This season, we’re revisiting some of the most impactful episodes from our past seasons, diving deeper into their insights, and pairing them with fresh strategies…

Communication Theory and Remote Work Dynamics Welcome to Season 9 of the Behavioral Economics in Marketing podcast. This season, we are dedicating our entire series to a topic that has reshaped the professional landscape: remote work. The COVID-19 pandemic accelerated the adoption of remote work, making it the norm for many organizations worldwide. As we…

Welcome back to another episode of the Behavioral Economics and Marketing Podcast series. This is Sandra Thomas Commonall. Welcome back to Season 8 of our Behavioral Economics and Marketing Podcast, where we unravel the intricate dance between consumer behavior and the marketing universe. This season, our spotlight is firmly fixed on the foundational pillars of…

Welcome back to another episode of the Behavioral Economics and Marketing Podcast series. This is Sandra Thomas Commonall. In this series of the Behavioral Economics and Marketing Podcast, we are discussing the exciting intersection of behavioral economics and marketing, unveiling how this innovative approach can transform entrepreneurial ventures into resounding successes. In this episode, we…

Welcome back to another episode of the behavioral economics and marketing podcast series. This is Sandra Thomas Commonall. In this episode, I will be discussing the relationship between social proof and conversion rates. To get started, let’s review the definition of social proof. Social proof is the phenomenon that describes the tendency of human beings…

Welcome back to another episode of the behavioral economics and marketing podcast series. This is Sandra Thomas Commonall. Is entitled lessons from the fire in which I will explore behavioral economics, marketing, professional and personal development through the lens of having recently experienced a natural disaster. In this episode, I will be talking about zero-sum…

Welcome back to another episode of the behavioral economics and marketing podcast series. This is Sandra Thomas Commonall. During the last few episodes, we’ve been hanging out in a series on the customer journey, doing a deep dive into what they are, why they are important, and how to optimize customer journeys through behavioral economics.…

Welcome back to another episode of the Behavioral Economics and Marketing Podcast Series. This is Sandra Thomas Commonall. In this episode, we will be discussing intention-action gap on habit change. But before we get started, I wanted to give a special shout out to this episode’s paid sponsor, BudgetBakers.com and their personal finance manager, Wallet.…

Welcome back to another episode of the behavioral economics and marketing podcast series. This is Sandra Thomas Commonall. In this episode, we’ll be talking about managing cognitive dissonance. So jumping in, what is cognitive dissonance? Cognitive dissonance is the phenomenon of having inconsistent thoughts, beliefs, values, or attitudes. Cognitive dissonance is typically experienced as a…

Welcome back to another episode of the Behavioral Economics and Marketing Podcast Series. This is Sandra Thomas Kaminal. In this episode, we will be applying framing effect to targeted messaging. In behavioral economics, framing effect refers to the principle that information is not static, but fluid, based on how, when, and where it is communicated.…