Welcome to Season 10 of the Behavioral Economics in Marketing podcast — a major milestone as we celebrate five years of exploring how human behavior shapes marketing and leadership success.
This season, we’re revisiting some of the most impactful episodes from our past seasons, diving deeper into their insights, and pairing them with fresh strategies for today’s evolving business landscape.
One standout theme from Season 2 was management — a critical focus for anyone leading teams or growing a business. Season 2 gave us powerful episodes on delegation, understanding your leadership style, motivating your team through Acquisition Theory, and increasing human capital for business growth.
Picking just one episode from that lineup was tough, but the episode Managing Cognitive Dissonance really stood out. It lays a foundational understanding of how leaders and employees experience conflicting beliefs and expectations — and how managing that dissonance is key to team harmony and sustainable growth.
In that episode, we unpack cognitive dissonance as the mental discomfort people feel when their beliefs and actions don’t line up. We explore real workplace examples like hiring mismatches, managing expectations, and the crucial role of communication to reduce stress and boost productivity.
Building on that foundation, this season’s first deep dive episode is Hyperbolic Discounting: Overcoming Short-Term Thinking in Leadership Decisions. Here, we look at another powerful behavioral economics concept that often challenges leaders — the tendency to favor quick wins over long-term investments.
This new episode explores practical strategies to help leaders shift their focus from immediate pressures toward building their team’s future capabilities through clear goal-setting, thoughtful hiring, training, and fostering a growth mindset.
Together, these two episodes create a dynamic conversation about how understanding human psychology can empower leaders to build stronger, more resilient organizations — balancing today’s demands with tomorrow’s vision.
So get ready to reflect on your leadership approach, learn actionable tools, and join us on this journey into Season 10 of Behavioral Economics in Marketing.
Listen on your favorite platform: The Behavioral Economics in Marketing’s Podcast
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