Tag: digital-marketing
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Not Fade Away: What Bob Weir and the Grateful Dead Teach Us About Marketing
When I was 17 and living in my first apartment, a boyfriend introduced me to the Grateful Dead. One day I found myself humming the tunes without even realizing it, so I put on Scarlet Begonias and from that moment, I was hooked. Grateful Dead songs didn’t just become background music to my life; they…
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Plan Backward, Win Forward: Resources for Strategic Thinking and Backward Induction
“Most teams plan forward and hope for results. Backward induction makes outcomes intentional.” If you want to stop guessing and start achieving, backward induction is the strategy you need. It’s about defining the end goal first and then mapping the steps backward to ensure every decision aligns with that outcome. This approach transforms strategy from…
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🎯 Reverse Engineer Your Success!
Backward induction brings intention to CX strategy. Instead of pushing initiatives forward and hoping they stick, start with the outcome you want and work backward to make every decision support it. 🔹 Clear goals = predictable execution. Define success first, then reverse‑engineer the steps to get there — replacing guesswork with a disciplined, outcome‑driven roadmap.…
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NYT vs. Perplexity: What the Lawsuit Teaches Us About AI as a Search Engine
The recent lawsuit by The New York Times against Perplexity AI has thrown a spotlight on a growing tension in the digital world: as AI tools increasingly serve as gateways to information, the line between content discovery and copyright infringement is becoming murky. When AI outputs verbatim or near-verbatim excerpts from copyrighted work, it undermines…
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How the Priming Effect Can Transform Your Marketing, Research, and CX
If you’ve ever wondered why some marketing campaigns seem to just work while others fall flat, the answer often lies in a subtle psychological lever called the Priming Effect. From email marketing to customer experience, understanding and applying priming can dramatically improve engagement, conversions, and perception. I’ve explored this topic across multiple formats—case studies, articles,…
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Case Study: Primed for a 73% Win — How Consistency and Cultural Resonance Transformed Email Marketing
Challenge: One offshoring client had a strong email list built from trade shows and direct requests, but they weren’t using it effectively. Sporadic sends, product-heavy subject lines, and emails with no clear CTA led to open rates around 10–15% and click-throughs that were effectively zero. Action: I started by building their website from the ground…
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Case Study: Why Cross-Functional Communication Matters
When I joined one company midyear, the numbers told a grim story: several million dollars in the red. After digging into the data, I realized the issue wasn’t effort — it was alignment. Product, sales, and marketing were each pulling in different directions, creating friction and slowing momentum. Once we united around one clear marketing…
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Case Study: Unlocking Growth Through Empathy and Cognitive Diversity
A Japan-based travel company faced declining revenue in a saturated market. Traditional marketing tactics weren’t enough to differentiate. The leadership team embraced cognitive diversity — bringing together voices from product, customer service, marketing, and accessibility advocates. By reframing the customer journey through empathy, they uncovered overlooked barriers for travelers with mobility challenges. The pivot included:…
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The Decoy Effect: Your Pricing Table’s Secret Superpower
Want customers to “magically” pick your premium plan every time? It’s not magic. It’s the decoy effect in action. One cleverly placed, slightly-worse option shifts perception and quietly steers choices toward the tier you actually want to sell. (Think: small popcorn $4, medium $6.50, large $7 → everyone grabs the large.) Master this one behavioral…
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The leadership book hitting #1 in multiple categories this week — and it’s not another “win at all costs” playbook.
Human First. Growth Obsessed. by Sandra Thomas-Comenole is raw, real, and relentlessly practical. Sandra has turned around dying companies, generated millions in new revenue, and rebuilt after literally watching her home burn in the California wildfires. Through every crisis and comeback, she learned one truth: the leaders who win biggest are the ones who care…