Ever wonder why you almost always pick the “recommended” plan, tip the suggested amount, or grab the large popcorn without thinking twice?
It’s not you — it’s clever choice architecture.
A sharp new CMSWire article explains how defaults, decoys, and smart nudges (now supercharged by AI) quietly shape decisions and power smoother, higher-converting customer journeys — without ever removing real choice.
Quick, insightful, and packed with real examples you’ll recognize instantly.
→ Read the full article CX by Design and the Hidden Power of Choice Architecture
Worth 4 minutes of your time. Promise.
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