Category: behavioral economics
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The Decoy Effect: Your Pricing Table’s Secret Superpower
Want customers to “magically” pick your premium plan every time? It’s not magic. It’s the decoy effect in action. One cleverly placed, slightly-worse option shifts perception and quietly steers choices toward the tier you actually want to sell. (Think: small popcorn $4, medium $6.50, large $7 → everyone grabs the large.) Master this one behavioral…
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The leadership book hitting #1 in multiple categories this week — and it’s not another “win at all costs” playbook.
Human First. Growth Obsessed. by Sandra Thomas-Comenole is raw, real, and relentlessly practical. Sandra has turned around dying companies, generated millions in new revenue, and rebuilt after literally watching her home burn in the California wildfires. Through every crisis and comeback, she learned one truth: the leaders who win biggest are the ones who care…
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The Best Customer Experiences? The Ones You Don’t Expect
Ever had a hotel staffer pull your car around at 5 a.m. just because they noticed your early flight—turning a groggy morning into pure gratitude? That’s “surprise reciprocity” in action: the unexpected kindnesses that hijack your heart (and wallet) far more than scripted perks ever could. A fresh CMSWire gem unpacks how these off-script moments—from…
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The Hidden Power of Choice Architecture in Customer Experience
Ever wonder why you almost always pick the “recommended” plan, tip the suggested amount, or grab the large popcorn without thinking twice? It’s not you — it’s clever choice architecture. A sharp new CMSWire article explains how defaults, decoys, and smart nudges (now supercharged by AI) quietly shape decisions and power smoother, higher-converting customer journeys…
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What Pokémon Go Can Teach Destinations About Attracting Tourists
Back in the summer of 2016, something magical happened. Millions of people spilled into parks, plazas, and city streets — not for a concert or a parade, but to catch invisible creatures on their phones. Pokémon Go wasn’t just a viral game; it was the world’s largest accidental tourism campaign. Destinations from Tokyo to Toledo…
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Cracker Barrel’s Logo Shake-Up: A Case Study in Behavioral Economics
A week ago, no one was talking about Cracker Barrel. Now, everyone is. That’s the genius in what looks, on the surface, like a brand blunder. By rolling out a minimalist redesign—dropping the nostalgic “Uncle Herschel” and simplifying their logo—Cracker Barrel sparked a firestorm. Customers complained, social media exploded, political figures piled on, and news…
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Would You Still Go If No One Posted It?
Using Behavioral Economics to Sell Lesser-Known Destinations Paris and Rome dominate travel wishlists. They’re iconic, and for good reason. But travelers often choose them not just for the experiences, but because everyone else does. That’s social proof at work: when others flock somewhere, we assume it’s the right choice. The downside? Overcrowding, inflated prices, and…
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Season 1 in Review
🎉 Season 10 of the Behavioral Economics in Marketing podcast is here — with a fresh format! This season, we’re revisiting standout episodes from each past season and pairing them with new insights, real-world applications, and advanced strategies you can use today. 🔥 First up: Season 1 in Review — explore how the Framing Effect…
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Framing Company Culture Initiatives for Remote Teams – Episode
🏢 Framing Company Culture for Remote Teams 🌐 How you present company culture can make all the difference—especially remotely! 💻 In this episode of Behavioral Economics in Marketing, we explore how framing company culture initiatives to align with remote work can drive engagement and build a cohesive virtual team. 🎧 Tune in for tips on…
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Using Gamification to Improve Remote Employee Onboarding – Episode
🎮 Gamifying Remote Employee Onboarding 🚀 What if onboarding could feel more like a game than a task? 💻 In this episode of Behavioral Economics in Marketing, we explore how gamification can enhance remote employee onboarding, boosting engagement and retention. 🎧 Tune in to discover how to create an interactive, fun, and effective onboarding experience…