Tag: marketing
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Level Up Your Business: How Entrepreneurs Can Harness the Power of Gamification – Transcript
In this series of the behavioral economics in marketing podcast, we are discussing the exciting intersection of behavioral economics and marketing, unveiling how this innovative approach can transform entrepreneurial ventures into resounding successes. In this episode we will discuss how to Level Up Your Business: How Entrepreneurs Can Harness the Power of Gamification DEFINITION Gamification…
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Teaser Episode: Season 10, Season 7 Highlight – Transcript
Welcome to Season 10 of the Behavioral Economics in Marketing podcast! I’m your host, Sandra Thomas-Comenole, and I can’t believe we’re here — celebrating five incredible years of exploring the intersection of behavioral science and marketing. Across these seasons, we’ve unpacked what truly drives human behavior and how you can apply those insights to transform…
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Cracker Barrel’s Logo Shake-Up: A Case Study in Behavioral Economics
A week ago, no one was talking about Cracker Barrel. Now, everyone is. That’s the genius in what looks, on the surface, like a brand blunder. By rolling out a minimalist redesign—dropping the nostalgic “Uncle Herschel” and simplifying their logo—Cracker Barrel sparked a firestorm. Customers complained, social media exploded, political figures piled on, and news…
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The Power of Influencers: Behavioral Economics Behind Influencer Marketing – Transcript
The Power of Influencers: Behavioral Economics Behind Influencer Marketing Welcome to Season 10 of the Behavioral Economics in Marketing podcast. This season marks a major milestone: ten seasons of exploring how human behavior shapes marketing success. To celebrate, we’re revisiting standout episodes from each season, diving deeper into the ideas that have resonated most with…
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Leveraging Social Proof to Increase Conversion Rates – Transcript
Welcome back to another episode of the behavioral economics and marketing podcast series. This is Sandra Thomas Commonall. In this episode, I will be discussing the relationship between social proof and conversion rates. To get started, let’s review the definition of social proof. Social proof is the phenomenon that describes the tendency of human beings…
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Would You Still Go If No One Posted It?
Using Behavioral Economics to Sell Lesser-Known Destinations Paris and Rome dominate travel wishlists. They’re iconic, and for good reason. But travelers often choose them not just for the experiences, but because everyone else does. That’s social proof at work: when others flock somewhere, we assume it’s the right choice. The downside? Overcrowding, inflated prices, and…
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Season 6 Rewind: Social Proof & the Psychology of Influence – Transcript
Welcome to Season 10 of the Behavioral Economics in Marketing podcast! Over the past five years, we’ve explored how insights from behavioral economics can transform the way you understand customers, shape marketing strategies, and drive results. It’s been an incredible journey diving into the science of decision-making and sharing stories that make these concepts come…
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Social Status and Zero-Sum Branding: Why Luxury Thrives on Exclusion – Transcript
Social Status and Zero-Sum Branding: Why Luxury Thrives on Exclusion Welcome to Season 10 of the Behavioral Economics in Marketing podcast. This season marks a major milestone: ten seasons of exploring how human behavior shapes marketing success. To celebrate, we’re revisiting standout episodes from each season, diving deeper into the ideas that have resonated most…
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Zero Sum Games and Insurance – Transcript
Welcome back to another episode of the behavioral economics and marketing podcast series. This is Sandra Thomas Commonall. Is entitled lessons from the fire in which I will explore behavioral economics, marketing, professional and personal development through the lens of having recently experienced a natural disaster. In this episode, I will be talking about zero-sum…
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A Tale of Two Cities: What Destination Marketing Can Teach Every Brand
When it comes to marketing, cities are more than just places on a map—they are living, breathing brands. And like any great brand, their success hinges on how well they tell their story. In the world of tourism, few places illustrate contrasting branding philosophies better than Galway, Ireland and Las Vegas, Nevada. One thrives on…