Tag: marketing
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The Decoy Effect: Your Pricing Table’s Secret Superpower
Want customers to “magically” pick your premium plan every time? It’s not magic. It’s the decoy effect in action. One cleverly placed, slightly-worse option shifts perception and quietly steers choices toward the tier you actually want to sell. (Think: small popcorn $4, medium $6.50, large $7 → everyone grabs the large.) Master this one behavioral…
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The leadership book hitting #1 in multiple categories this week — and it’s not another “win at all costs” playbook.
Human First. Growth Obsessed. by Sandra Thomas-Comenole is raw, real, and relentlessly practical. Sandra has turned around dying companies, generated millions in new revenue, and rebuilt after literally watching her home burn in the California wildfires. Through every crisis and comeback, she learned one truth: the leaders who win biggest are the ones who care…
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The Best Customer Experiences? The Ones You Don’t Expect
Ever had a hotel staffer pull your car around at 5 a.m. just because they noticed your early flight—turning a groggy morning into pure gratitude? That’s “surprise reciprocity” in action: the unexpected kindnesses that hijack your heart (and wallet) far more than scripted perks ever could. A fresh CMSWire gem unpacks how these off-script moments—from…
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The Hidden Power of Choice Architecture in Customer Experience
Ever wonder why you almost always pick the “recommended” plan, tip the suggested amount, or grab the large popcorn without thinking twice? It’s not you — it’s clever choice architecture. A sharp new CMSWire article explains how defaults, decoys, and smart nudges (now supercharged by AI) quietly shape decisions and power smoother, higher-converting customer journeys…
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Hyperbolic Discounting: Overcoming Short-Term Thinking in Leadership Decisions – Transcript
Hyperbolic Discounting: Overcoming Short-Term Thinking in Leadership Decisions Welcome to Season 10 of the Behavioral Economics in Marketing podcast. This season marks a major milestone: ten seasons of exploring how human behavior shapes marketing success. To celebrate, we’re revisiting standout episodes from each season, diving deeper into the ideas that have resonated most with our…
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🎧 Behavioral Growth Playlist: From Reaction to Resilience
This playlist is curated from the “Behavioral Economics in Marketing” podcast, hosted by Sandra Thomas-Comenole. The podcast explores how behavioral science principles can be applied to marketing, leadership, and personal development. Each episode offers practical insights grounded in psychology and economics to help listeners make better decisions and understand human behavior more deeply. 1. Start…
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11 Types of Marketing Professionals You Need to Hire
1. Head of Marketing / Marketing Director The big-picture leader. A 360-degree marketer who understands strategy, branding, digital, traditional, and how each piece works together to drive ROI. 2. Data Analyst Gathers, organizes, and analyzes marketing data. Provides insights into customer behavior, campaign performance, and ROI tracking. 3. Content Writer Specializes in blogs, social media…
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Anchoring and Pricing: How First Impressions Shape Purchase Decisions – Transcript
Anchoring and Pricing: How First Impressions Shape Purchase Decisions Welcome to Season 10 of the Behavioral Economics in Marketing podcast. This season marks a major milestone: ten seasons of exploring how human behavior shapes marketing success. To celebrate, we’re revisiting standout episodes from each season, diving deeper into the ideas that have resonated most with…
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Building Loyalty Programs with Gamification: From Points to Progress Bars – Transcript
Building Loyalty Programs with Gamification: From Points to Progress Bars Welcome to Season 10 of the Behavioral Economics in Marketing podcast. This season marks a major milestone: ten seasons of exploring how human behavior shapes marketing success. To celebrate, we’re revisiting standout episodes from each season, diving deeper into the ideas that have resonated most…
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What Pokémon Go Can Teach Destinations About Attracting Tourists
Back in the summer of 2016, something magical happened. Millions of people spilled into parks, plazas, and city streets — not for a concert or a parade, but to catch invisible creatures on their phones. Pokémon Go wasn’t just a viral game; it was the world’s largest accidental tourism campaign. Destinations from Tokyo to Toledo…